Promotional works for the services of a psychologist and online products: webinars, marathons, courses.
Promotional works for the services of a psychologist and online products: webinars, marathons, courses.
The agency had several goals at once:
- increase recognition and loyalty to the psychologist;1
- promote paid courses and marathons;2
- attract new followers.3
The agency had several goals at once:
- increase recognition and loyalty to the psychologist;1
- promote paid courses and marathons;2
- attract new followers.3
We started working with the Rupavati project from the very beginning.
The target audience was based on:
profile in Google docs;
feedback calls;
the closed channel after the course;
interviews with experts;
personal view of a psychologist.
profile in Google docs;
feedback calls;
the closed channel after the course;
interviews with experts;
personal view of a psychologist.
Over time, target audience became only more accurate and effective.
The real find was a paid closed chat of a psychologist, as it gave an excellent sample.
The real find was a paid closed chat of a psychologist, as it gave an excellent sample.
We started with live broadcasts on Instagram and FB. After the first sales of courses, they began to do webinars.
We sold a course on the funnel: target – registration – e-mail newsletter – SMS mailing – webinar – doge – course. With this strategy, the yield was 10-20%.
We conducted an analysis and found out that 70% of all participants entered the room via a link from the SMS.
We decided to move the funnel to messengers, and replace the email newsletter with chat bots.
As a result, it was possible to achieve 70% of the income.
We started with live broadcasts on Instagram and FB. After the first sales of courses, they began to do webinars.
We sold a course on the funnel: target – registration – e-mail newsletter – SMS mailing – webinar – doge – course. With this strategy, the yield was 10-20%.
We conducted an analysis and found out that 70% of all participants entered the room via a link from the SMS.
We decided to move the funnel to messengers, and replace the email newsletter with chat bots.
As a result, it was possible to achieve 70% of the income.
Good traffic to the auto-funnel was done in several stages:
- We have conducted a webinar and tested cold audience - 88 entries for 49 rubles.1
- Replayed the webinar — 76 registrations for 58 rubles.2
- Collecting autoworks and webinars in a chain for the bot3
Good traffic to the auto-funnel was done in several stages:
- We have conducted a webinar and tested cold audience - 88 entries for 49 rubles.1
- Replayed the webinar — 76 registrations for 58 rubles.2
- Collecting autoworks and webinars in a chain for the bot3
Those who did not reach the webinar, we offer to come for a repeat - 200 registrations for 3 days at a price of 49 rubles. for registration.
Those who did not reach the webinar, we offer to come for a repeat - 200 registrations for 3 days at a price of 49 rubles. for registration.
We continue to test new strategies. Achieved a result of 24 p. for registration from cold traffic.
By researching the audience, the expert identified a separate topic for the course. Course for empaths "How to turn empathy into a superpower".
We collected free material and packed it in a separate box. Set a subscription target for a cold audience.
If the advertisement responded to a person, he went and signed, he was a gift of this box with useful information.
If the advertisement responded to a person, he went and signed, he was a gift of this box with useful information.
The next stage was targeted advertising to a warmed audience, where we offer to purchase this course. All this goes in conjunction with warm sales in the account itself through stories.
We continue to test new strategies. Achieved a result of 24 p. for registration from cold traffic.
By researching the audience, the expert identified a separate topic for the course. Course for empaths "How to turn empathy into a superpower".
We collected free material and packed it in a separate box. Set a subscription target for a cold audience.
If the advertisement responded to a person, he went and signed, he was a gift of this box with useful information.
If the advertisement responded to a person, he went and signed, he was a gift of this box with useful information.
The next stage was targeted advertising to a warmed audience, where we offer to purchase this course. All this goes in conjunction with warm sales in the account itself through stories.
For the Rupavati project we have created:
Site
The site has implemented a store of courses, marathons, webinars and practices, a closed community, an appointment for consultations and processes, online courses.
The current number of subscribers is 16.6 k.
Implemented content funnel: blog, useful information, meditation, psychology, lessons and live broadcasts.
Implemented content funnel: blog, useful information, meditation, psychology, lessons and live broadcasts.
All information is updated . Continue to oversee the project.
For the Rupavati project we have created:
Site
The site has implemented a store of courses, marathons, webinars and practices, a closed community, an appointment for consultations and processes, online courses.
The current number of subscribers is 16.6 k.
Implemented content funnel: blog, useful information, meditation, psychology, lessons and live broadcasts.
Implemented content funnel: blog, useful information, meditation, psychology, lessons and live broadcasts.
All information is updated . Continue to oversee the project.