A case about the blog of a women's fitness trainer.
A case about the blog of a women's fitness trainer.
We had two tasks:
it is necessary to attract live followers to the Instagram profile;
qualitatively and effectively sell online courses, trainings, individual lessons and other products of the trainer.
We had two tasks:
it is necessary to attract live followers to the Instagram profile;
qualitatively and effectively sell online courses, trainings, individual lessons and other products of the trainer.
In attracting new subscribers, we take into account several features.
They all need to be real, motivated and solvent.
They all need to be real, motivated and solvent.
In attracting new subscribers, we take into account several features.
They all need to be real, motivated and solvent.
They all need to be real, motivated and solvent.
We attracted users to the account in several stages, so that it was unobtrusive and useful for the audience.
- Analysis of the target audience, segmenting it by age and interests.1
- Created a lead magnet. We began to conduct free training in the profile in live broadcasts. Recorded one workout and sent it to new subscribers at their request.2
- Connect the chat bot for automatic response to direct.3
- Created several creative options for existing solutions (live broadcasts and recording of workouts)4
- Set up a test advertising campaign for a subscription. 2.5-3 rubles per click.5
- Set up the second test campaign only on the story with the call to participate in training on live broadcasts.6
We attracted users to the account in several stages, so that it was unobtrusive and useful for the audience.
- Analysis of the target audience, segmenting it by age and interests.1
- Created a lead magnet. We began to conduct free training in the profile in live broadcasts. Recorded one workout and sent it to new subscribers at their request.2
- Connect the chat bot for automatic response to direct.3
- Created several creative options for existing solutions (live broadcasts and recording of workouts)4
- Set up a test advertising campaign for a subscription. 2.5-3 rubles per click.5
- Set up the second test campaign only on the story with the call to participate in training on live broadcasts.6
Result: 42000 transitions to profile. 33000 new subscribers. The average price for one subscriber is 3.66 rubles.
Result: 42000 transitions to profile. 33000 new subscribers. The average price for one subscriber is 3.66 rubles.
For the sale of courses, we made a webinar funnel: target - registration for a paid webinar - warming chain - webinar - the main course.
But this strategy did not bring success: 614 conversions of 9.57. Of these, real sales of 340 at 17.2 rubles per sale. The online webinar was watched by 150-200 people. Conversion to purchase of the course 2%.
After that, there were several more attempts to set the target, but they had a similar result.
But this strategy did not bring success: 614 conversions of 9.57. Of these, real sales of 340 at 17.2 rubles per sale. The online webinar was watched by 150-200 people. Conversion to purchase of the course 2%.
After that, there were several more attempts to set the target, but they had a similar result.
Then we decided to sell the course "head-on". Since the product is simple, inexpensive, there is a warmed audience and the target audience is quite accurately determined.
The course cost 1000 rubles and lasted 2 weeks.
The blogger had a loyal audience, so we set up a direct target for the sale of the course.
The target for a warm audience collected 271 conversions and 200 real sales.
The course cost 1000 rubles and lasted 2 weeks.
The blogger had a loyal audience, so we set up a direct target for the sale of the course.
The target for a warm audience collected 271 conversions and 200 real sales.
Then we scaled this strategy and after a couple of months we consistently collected 500k rubbles from one advertising company.
The maximum income for one targeted advertising was 800k rubbles.
The maximum income for one targeted advertising was 800k rubbles.
For the sale of courses, we made a webinar funnel: target - registration for a paid webinar - warming chain - webinar - the main course.
But this strategy did not bring success: 614 conversions of 9.57. Of these, real sales of 340 at 17.2 rubles per sale. The online webinar was watched by 150-200 people. Conversion to purchase of the course 2%.
After that, there were several more attempts to set the target, but they had a similar result.
But this strategy did not bring success: 614 conversions of 9.57. Of these, real sales of 340 at 17.2 rubles per sale. The online webinar was watched by 150-200 people. Conversion to purchase of the course 2%.
After that, there were several more attempts to set the target, but they had a similar result.
Then we decided to sell the course "head-on". Since the product is simple, inexpensive, there is a warmed audience and the target audience is quite accurately determined.
The course cost 1000 rubles and lasted 2 weeks.
The blogger had a loyal audience, so we set up a direct target for the sale of the course.
The target for a warm audience collected 271 conversions and 200 real sales.
The course cost 1000 rubles and lasted 2 weeks.
The blogger had a loyal audience, so we set up a direct target for the sale of the course.
The target for a warm audience collected 271 conversions and 200 real sales.
Then we scaled this strategy and after a couple of months we consistently collected 500k rubbles from one advertising company.
The maximum income for one targeted advertising was 800k rubbles.
The maximum income for one targeted advertising was 800k rubbles.