Case of the company "Enercom".
Enercom is engaged in electrical installation, assembly and installation of electrical panels.
The company originated in the 90s, and all advertising activities were built on the reception of "word of mouth" through acquaintances, friends, colleagues.
The company originated in the 90s, and all advertising activities were built on the reception of "word of mouth" through acquaintances, friends, colleagues.
Case of the company "Enercom".
Enercom is engaged in electrical installation, assembly and installation of electrical panels.
The company originated in the 90s, and all advertising activities were built on the reception of "word of mouth" through acquaintances, friends, colleagues.
The company originated in the 90s, and all advertising activities were built on the reception of "word of mouth" through acquaintances, friends, colleagues.
In this regard, we have a number of tasks:
fully transfer the campaign to the Internet space;
set up a stable flow of customers through the target;
create a multi-page site;
launch and arrange social networks;
In this regard, we have a number of tasks:
fully transfer the campaign to the Internet space;
set up a stable flow of customers through the target;
create a multi-page site;
launch and arrange social networks;
Solution:
We started work on the project in April 2021. At the time of writing the case (June 24, 2021), the following have been created:
We started work on the project in April 2021. At the time of writing the case (June 24, 2021), the following have been created:
- multi-page site;1
- two selling landings: the first for electrical installation, the second for the design and assembly of electrical panels;2
- pages in Instagram, Facebook;3
- built a sales funnel and launched traffic4
- reached the planned kpi of 6 applications per day;5
- an online store is under development.6
Solution:
We started work on the project in April 2021. At the time of writing the case (June 24, 2021), the following have been created:
We started work on the project in April 2021. At the time of writing the case (June 24, 2021), the following have been created:
- multi-page site;1
- two selling landings: the first for electrical installation, the second for the design and assembly of electrical panels;2
- pages in Instagram, Facebook;3
- built a sales funnel and launched traffic4
- reached the planned kpi of 6 applications per day;5
- an online store is under development.6
Since the company is large and not represented on the Internet, an integrated approach to promotion is necessary.
First of all, we created a multi-page site as a basis.
Then we made the first landing page for electrical installation and let traffic on it.
At the same time, we created pages in social networks and engaged in SMM promotion.
We created an additional flow of traffic to social networks, conducted an analysis and created a content plan based on it.
Since the company is large and not represented on the Internet, an integrated approach to promotion is necessary.
First of all, we created a multi-page site as a basis.
Then we made the first landing page for electrical installation and let traffic on it.
At the same time, we created pages in social networks and engaged in SMM promotion.
We created an additional flow of traffic to social networks, conducted an analysis and created a content plan based on it.
SMM-promotion works in conjunction with smm-specialist , target manager and designer.
We attract specialists in the field of electricians to create expert content that forms loyalty to the company.A few weeks later, we refocused on the target for the design and assembly of electrical panels.
Electrical installation was unprofitable due to geographical limitations. The closer the client, the more profitable it is to cooperate with him. Projects for a thousand kilometres turned out to be simply unprofitable.
The design and assembly of electrical panels turned out to be more viable, since they covered the entire territory of Russia.
We focused advertising separately on the segment b2b and on the segment b2c.
During the first month, we tested 4 channels. A stable result was given by Facebook and Yandex.Direct.
By mid-June, we had reached the target of 6 applications per day.
We attract specialists in the field of electricians to create expert content that forms loyalty to the company.A few weeks later, we refocused on the target for the design and assembly of electrical panels.
Electrical installation was unprofitable due to geographical limitations. The closer the client, the more profitable it is to cooperate with him. Projects for a thousand kilometres turned out to be simply unprofitable.
The design and assembly of electrical panels turned out to be more viable, since they covered the entire territory of Russia.
We focused advertising separately on the segment b2b and on the segment b2c.
During the first month, we tested 4 channels. A stable result was given by Facebook and Yandex.Direct.
By mid-June, we had reached the target of 6 applications per day.
The nearest plans include:
the beginning of SEO promotion through the analysis of the semantic core and the creation of expert articles on the site;
improvement of advertising campaigns;
improving content in social networks;
search for a single project style.
The nearest plans include:
the beginning of SEO promotion through the analysis of the semantic core and the creation of expert articles on the site;
improvement of advertising campaigns;
improving content in social networks;
search for a single project style.